When you don’t have a roof over your head or when you don’t have enough food, important aspects of health and wellness such as medication compliance and even finding transportation to go for a routine healthcare check up is quite possibly the last thing on your mind. Healthcare marketing programs need to be led by someone who understands this and can be sensitive to those needs.
The Agency for Healthcare Research and Quality (AHRQ) leads research on cultural competence to reduce health disparities among populations most affected.
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